After MUCH backlash, this is how Justine Sacco (a Public Relations Executive for InterActiv Corp) had this to say in on time fashion:
“Words cannot express how sorry I am, and how necessary it is for me to apologize to the people of South Africa, who I have offended due to a needless and careless tweet,” Sacco said in the statement. “There is an AIDS crisis taking place in this country, that we read about in America, but do not live with or face on a continuous basis. Unfortunately, it is terribly easy to be cavalier about an epidemic that one has never witnessed firsthand.
“For being insensitive to this crisis — which does not discriminate by race, gender or sexual orientation, but which terrifies us all uniformly — and to the millions of people living with the virus, I am ashamed…”
Of all the people in the universe, SHE made this mistake! When will [we] learn as the public that we shouldn’t be so careless with our words??! Before you post ANYTHING on social media, think about who it may offend. If it will offend someone (these days everything you do will anger someone) weigh out if the offense that will be generated from your post will be worth it. For instance, as a Christian, I am not ashamed to post my beliefs on my personal page. I know some people who are of other faiths may disagree, but I make sure that everything I post is in a loving manner (even if it touches on a subject some may be difficult to discuss). This woman right here should have KNOWN that there was nothing sensitive about her post. Everything was blatant, blunt, ignorant, and hurtful. For her JOB description to be posted on her social media profile and for this tweet to show up in the Twitterverse is one of the dumbest moves I’ve seen in a while. If you are going to make jokes like this, at least make sure no one knows who you are or who you work for. Geesh!
What are your thoughts?
- IAC Confirms Firing of PR Exec Justine Sacco (mashable.com)
- PR Executive Flashes Her White Privilege; Fired for AIDS in Africa Tweet (atlantablackstar.com)
- Tweet Gone Wrong: Lessons from Justine Sacco’s Twitter Blunder (techaffect.com)