The Fire Challenge — Then and Now

I know it’s a hot topic now on the news and everyone is giving their commentary but Good LORD. I bet all these black kids doing the #FireChallenge don’t realize that it didn’t even begin in the black community! These black kids are setting themselves on fire and DYING for it just because they’ve seen some other kids online (mainly white and Hispanic) doing it. Back in the slavery and civil rights time (which is only a myth to most of them) you didn’t HAVE to set yourself ablaze if you were a black man — you had lynch mobs who did it for you! And there was NOTHING you could do about it. People may scold me for publicly saying this but, let’s get down to the nitty gritty. African American people have a history of taking things TOO far without being INFORMED.


Example #1 – FASHION

I had the privilege of attending a 4 Year University where I had the opportunity to take a few merchandising and fashion courses. Though it wasn’t worded this way, black people “catching on” to a fashion trend usually symbolizes the end for that particular trend. Tommy Hilfiger was once associated with wealth and the “every day” upper crust — UNTIL rap & hip hop stars began styling themselves from head-to-toe in it. It was ONLY then that stock and value in ole Tommy’s brand started to decline. The same thing with Christal champagne. When asked by Economist  if the association between Cristal and the “bling lifestyle” could be detrimental, Rouzaud (brand head) replied:“That’s a good question, but what can we do? We can’t forbid people from buying it. I’m sure Dom Perignon or Krug would be delighted to have their business.” Meaning — black people are cheapening my brand. It seems that black people take something and kill it to death by over referencing it, over using it, and over advertising it — nothing saps away the pride in exclusivity like every other person on the block having the EXACT same thing. So I can go ahead and say to all of you racking up on Michael Kors — don’t worry, it won’t matter next week.


I have held my breath too many times when attending certain African American hosted productions. Being African American myself, I am not saying that anything black is tacky — what I’m saying is, there are a lot of people of color who try to “recreate” something they’ve seen at a Caucasian production and cut corners or overspend expecting to achieve the same results. No. You need to either stay clean and simple or go all the way. A perfect example is “She by Sheree”. It was a GREAT idea, but it seems as though the planning wasn’t together on it; which unfortunately resulting in the line not launching. If she would’ve planned for at least another year OR cut her first collection in half then she could have focused on the QUALITY of her line, the QUALITY of the show itself, and pulled off something amazing. You can’t pull of a CINDERELLA sized event you saw on Lifestyles of the Rich and Famous on a Kindergarten Christmas party budget! If you have a tight budget, you need to do what you can with that. Clean and simple. Don’t try to go BIG AND GRAND (for appearances) if you can’t really afford it. Again, not saying white people don’t do this, but it seems to pop up more noticeably in the African American community. Also I want to say that being an African American with tons of money

BUT going back to the fire challenge — it’s dumb all the way around but come one, at LEAST master every component before doing it. Stop doing it without understanding the consequences and understanding how to stop yourself from going up in flames.

Boy Dies After Participating in the FaceBook Fire Challenge

This boy here, 15 year old James Shores, DIED after succumbing to his injuries after participating in the fire challenge. He doused himself with alcohol and his friends lit him up and he wasn’t even NEAR water. Even though this is a young life lost — I’d have to say this is a tragic case of a group of bored, young African American kids doing what they saw others do. They didn’t notice that all of the WHITE kids who played the fire challenge jumped into running water to quickly kill the flame. THIS BOY DID NOT DO THIS. He thought that he could just swat off the flames — no — and tragically he died because of it.

We need to pray and educate ya’ll. Don’t let what “they” said about slaves years ago be true. Watch your kids.

– Joc



Filed under Around The World, Joc's Observations

3 responses to “The Fire Challenge — Then and Now

  1. Being Caucasian, I find it interesting to read your point of view on certain aspects. I also had the pleasure to attend a 4 year University, where I took an African American Literature course that I absolutely loved. I love learning about things I am uneducated or ill-informed about. Growing up a “white girl” in the South, I have been witness to ever-present and constant he-said she-said race issues. I appreciate your view and encourage you to keep enlightening us all. God bless.

    • Thanks for responding Libby! Yes I am fortunate enough to be able to get perspectives from both sides so it helps me really digest what’s going on here. Everything I wrote doesn’t necessarily speak to ALL African Americans, but some of them up front in the media and in our hometown neighborhoods sure do fit the bill! Many African Americans say they are “taking back” what was stolen from us : ie/ the n-word — but are essentially doing the same thing to themselves — EVEN WORSE! I enjoy getting perspectives from all ethnicities so I appreciate your upbeat response! (even though this post has like a billion typos. haha)

  2. We must teach and train our youth and our young adults. We are Kings and Queens from our LORD’s perspective and we MUST act accordingly if we want his Grace and Mercy. It is our responsibility to steer our next generations. Let it begin with me LORD……

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